About us

About us

Egypt's first ecommerce-specialized agency, built for scalable growth.

For 10+ years, Hive Analytics has helped ecommerce brands across Egypt, MENA, and the US grow profitably through an integrated approach spanning performance marketing, conversion optimization, retention, and analytics.

Who We Are

Hive Analytics was founded in 2016 to close a gap we saw across ecommerce: brands were hiring separate teams for performance, creative, and analytics, then losing growth in the handoffs between them.

We built Hive Analytics as the alternative, one team running strategy, execution, and measurement together from the start, so brands scale without the fragmentation that comes from stitching vendors together after the fact.

What We Believe

We believe growth is built at the intersection of strategy, data, and creativity.

While performance marketing drives visibility, creativity is what captures attention, builds connection, and influences buying decisions. That's why we view creativity as a core growth driver, not an afterthought.

We also believe sustainable growth requires continuous learning and innovation. Whether through developing talent, testing new ideas, or building specialized companies within our ecosystem, we're committed to helping brands stay ahead of where the market is going.

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Why We Exist

Hive Analytics was founded in 2016 because ecommerce brands deserved better than fragmented execution, disconnected partners, and strategies built for short-term wins.

We exist to bring together the people, expertise, and systems a brand actually needs to grow sustainably, while contributing to the future of the industry through education, talent development, and creative innovation.

we bring a global perspective to local execution.

we bring a global perspective to local execution.

we bring a global perspective to local execution.

We've partnered with brands across Egypt, MENA, and the US to build, scale, and perform.

Certified & Trusted

Hive Analytics is an official Meta Business Partner, Google Marketing Partner, Klaviyo Gold Partner, and TikTok Marketing Partner — giving our clients exclusive access to tools, insights, and support that unlock next-level results.

Built by Growth Experts

Behind every strategy, campaign, and success story is a team committed to helping brands grow smarter and stronger.

Mahmoud Khalifa

CEO & CO-Founder

Mohey El Sahmy

Commercial Director

Ashraf Sabry

Head of Performance

Khalid Tawfiq

Director of Client Services & Growth

Ahmed Hatem

Head of Creative Department

Beyond an Agency

Hive Analytics is part of a broader ecosystem built to shape the future of digital growth.

Hive Analytics Academy

Developing the next generation of performance marketers through practical training, mentorship, and real-world industry experience.

Learn more

Ogbees

A specialized UGC agency helping Egypt's leading brands create authentic, creator-led content that drives engagement and performance.

Learn more

Here’s What Our Clients Say

Let’s Talk Growth

We work with teams who are serious about growth and ready to build what’s next. If you’re looking for a partner that brings structure, speed, and results to your eCommerce journey — we’d love to connect.

Get access to Ecommerce Growth

Get access to Ecommerce Growth

Performance marketing trends, ecommerce benchmarks, and strategic recommendations, drawn from real-world campaigns and growth experiments.

Performance marketing trends, ecommerce benchmarks, and strategic recommendations, drawn from real-world campaigns and growth experiments.

© 2025 Hive Analytics. All rights reserved.

© 2025 Hive Analytics. All rights reserved.